I was approached by Copa 90 to work as a motion graphics designer and animator creating animated GIF stickers for a high-profile campaign celebrating the launch of the hugely popular EA Sports video game FIFA 21.
EA Sports commissioned these custom animated stickers to promote the latest iteration of their leading FIFA soccer video game franchise across social media. The animated stickers complemented their Win As One global marketing campaign for FIFA 21, which featured soccer stars like Kylian Mbappé and emphasized connecting players across the world through their shared love of soccer.
Given an open creative brief along with FIFA 21’s existing branding guidelines, I developed sticker designs that aligned with and helped inform the ‘Win as One’ campaign visual identity.