As a freelance motion designer, I collaborated with the UK agency Thinking Juice on animated graphics for British heritage fashion brand Barbour International. Barbour sought to showcase their long legacy of innovation through a campaign featuring high-profile Instagram influencers. My role was to develop motion graphics that would highlight the brand’s history for this influencer-focused campaign.
This influencer-geared campaign was an opportunity for my custom motion work to fuse Barbour’s storied origins with a fresh, contemporary look that would resonate with a wider demographic. I aimed to design lively yet polished animations that honored the brand’s legacy while feeling modern, energetic and forward-thinking.